I’m obsessed. No other way to put it. Spell’s February 2019 drop, Lady Amethyst, is everything we love about the brand: soft, romantic, unapologetically bohemian, and somehow still strong. Yeah, we’re backdating a bit, but some collections deserve the spotlight no matter what year they came out.

According to Spell, this collection is about exploring “the softest of soft, can still be the strongest of strong. Perhaps this is the essence of Spell, of how we see women in their beautiful glory; you can still be powerful while being vulnerable.” And honestly? That hits me in the chest. Vulnerable doesn’t mean weak. Soft doesn’t mean invisible. Lady Amethyst proves it.

Why I Love This Drop

I may have gone a little overboard, but I can’t help it. I grabbed the gowns in turquoise and blush, the skirt in blush, and yes, the darker colorway too—all in size large because, let’s be honest, Spell sizes are generous and I want that dreamy, roomy silhouette. Wearing these is like wrapping yourself in a cloud that somehow makes you feel like a goddess and a rebel at the same time.

Lady Amethyst isn’t just visually stunning. There’s also something seriously cool happening behind the scenes: Spell finally introduced LENZING™ ECOVERO™ in this drop. This is a sustainable, eco-friendly viscose that’s biodegradable, compostable, generates up to 50% lower emissions and water impact compared to generic viscose, and comes from responsibly managed forests. If you care about planet-friendly fashion without sacrificing style, this drop is basically heaven. You can read more about the fiber on Spell’s People + Planet page, but in short: it’s soft, it’s ethical, it’s everything.

How to Style Lady Amethyst

The magic of this collection is versatility. The gowns are show-stopping on their own. You can pair them with boots or delicate sandals, depending on your mood. The blush skirt is perfect for mixing into your wardrobe with chunky knits or leather jackets. The dark nightfall colorway is moodier and perfect for nights when you want to feel serious but still effortlessly feminine.

Because the pieces are roomy and floaty, sizing up isn’t necessary, but if you do, it’ll give you that “I’m wearing magic” effect without feeling like you’re swimming in fabric. The fit is intentional: effortless and whimsical.

Why Lady Amethyst Matters

This drop isn’t just another pretty collection. It’s softness with edge. It’s vulnerability and strength in the same seam. It’s a reminder that fashion can be both beautiful and conscious. Wearing Lady Amethyst feels like making a statement without saying a word: “I’m here, I’m soft, I’m strong, and I won’t apologize for it.” From the eco-conscious fibers to the dreamy silhouettes, this drop is exactly why I keep coming back to Spell. It’s romantic, thoughtful, and unapologetically magical.

And it’s built for the women who want to feel everything at once without compromise.