I’m officially obsessed again. Spell’s Aurora collection is exactly the kind of chaotic, romantic, vibrant drop that makes you want to buy everything, and yes, I did. I grabbed almost the entire collection including the Brave Hearts collab dress because walking around in these pieces feels like stepping into a world where you are soft, bold, and unstoppable all at once.

When designing Aurora, Spell had a different muse in mind. She’s vibrant, full of boundless energy and never sleeps. What might her favourite fictional NYC characters be wearing today if they were strutting down the street? And honestly, that’s exactly what it feels like. The Aurora woman is independent, free-spirited, and unapologetically herself, with a wardrobe that makes you stop traffic. The city, the Big Apple, feels like another character in the story and every piece in this collection embodies that energy.

Why I’m Loving Aurora

This collection isn’t just pretty dresses. It’s romantic, detailed, and sophisticated, with a fresh edge that feels modern without trying too hard. From the Dahlia print pieces to the intricate whites in the Aurora and Rosalie styles, there is a piece for every mood. They photograph as insanely well as they feel in real life.

The fabrics are next-level. For the first time, Spell worked with hemp blended with cotton for the flannels and slouchies. Sustainable, soft, breathable, and effortlessly cool, these pieces are made for everyday magic. I live in mine and I’m already planning how I’ll style them through spring and beyond.

How to Wear It

The versatility is everything. Pair the Dahlia print dress with boots for daytime energy or heels for an evening that feels cinematic. The Brave Hearts collab dress is a showstopper on its own, perfect for layering under jackets or wearing solo when you want to feel effortlessly casual and cool.

Sizing is true to Spell’s generous, floaty aesthetic. I stuck to size large across the board to get that effortless, drapey silhouette. Every piece moves the way you want it to, soft and alive, without ever feeling shapeless.

Why Aurora Matters

Aurora isn’t just about clothes. It’s about channeling energy, confidence, and freedom, the same way the city does. Spell put it best: “Our muse ultimately realises, with friends and an amazing city where anything is possible, what more could you want?” Wearing Aurora feels like that. Every piece carries personality, intention, and a little bit of magic. You’re soft, romantic, and free-spirited, but you’re also bold and unstoppable. You’re not just wearing Spell. You’re living it.