During my recent stop at the Chelsea Market, I was swept away by the vibrant energy and eclectic mix of artisanal offerings. Every corner seemed to hold a new adventure, but one booth in particular caught my eye: ROAN, short for Roots of a Nomad. This brand encapsulates the spirit of exploration and the beauty of unique, handcrafted fragrances—a perfect match for a dynamic space like Chelsea Market.

The owner was working the booth where she greeted my friend and I warmly. She then shared her passion for creating scents that reflect the journey of self-discovery. ROAN prides itself on crafting fragrances that tell stories and resonate with people from all walks of life. The ethos of the brand revolves around the idea of movement and transformation, making each scent a reflection of individual experiences and personal growth.

After browsing the collection, I opted for a sample pack to uncover my new signature fragrance. I was on a mission to find a scent that would become a staple in my daily routine, and I soon discovered Current Culture fit the bill of what I was looking for.

This Modern Tea Eau De Parfum features a fresh oceanic matcha fragrance that feels both invigorating and grounding. The scent reminds me of a crisp ocean breeze blended with the calming essence of iced matcha on a spring day —it’s refreshing and bright, just what you want when aiming to uplift your spirits.

For those of you who gravitate toward brands like Byredo, Aesop, or Le Labo, Current Culture is going to speak to your soul. It has that luxe edge combined with a refreshing uniqueness that’ll have heads turning as you walk by. It strikes that perfect balance between clean sophistication and relatable accessibility.

If you’re navigating the lively streets of Chelsea anytime soon, make it a point to stop by the ROAN booth at the Chelsea Market. It’s a chance to experience the art of scent-making that goes far beyond mere fragrance. You’ll find unique scents that truly embody personal journeys, along with fantastic conversation and genuine warmth from the owner herself. Not headed to New York anytime soon? You can nab a bottle online.

What fragrances make you feel alive? Let me know in the comments!