I’m not big on promoting sales. Not because I’m anti-saving money, but because most sales encourage buying things you didn’t want in the first place. Mindful consumption matters, and I’d rather wait than accumulate.

That said, I love sustainable brands. I love clothes that last. And I love a genuinely good sale when it aligns with quality, ethics, and longevity.

Those things can coexist.

I get asked a lot where to find brands like Dôen, Farm Rio, or Spell for a third of the price. There isn’t a hack or a secret outlet. The answer is patience. These brands don’t discount often, but when they do, it’s usually once a year and it’s substantial.

Which is why this Farm Rio sale is worth paying attention to if you’re looking to add a few colorful items to your wardrobe without breaking the bank.

Farm Rio and Sustainability: More Than Just Good Prints

Farm Rio is a Brazilian brand known for bold prints and saturated color, but what keeps people coming back is how wearable the pieces actually are. The designs feel expressive without feeling trendy. They age well, both stylistically and physically.

They’re also a certified B Corp, which means sustainability is built into how they operate. Responsible sourcing, ethical production, and long-term impact are part of the brand’s infrastructure, not just its marketing.

If you’re trying to shop more intentionally, Farm Rio is a solid place to look.

What Farm Rio Pieces Are Actually Worth Buying

I’ve worn their knits before and they hold up well. Comfortable, reliable, easy to style.

But the real standouts are the Farm Rio dresses and skirts.

They drape beautifully, move well, and somehow manage to feel special without being precious. These are pieces you can wear now, pack for travel, and still reach for next year without feeling like they belong to a specific moment in time.

The Farm Rio coats, on the other hand, tend to stop people in their tracks. They’re striking, but the price point can feel like a barrier. If that’s been your hesitation, this is the moment where things shift.

How to Shop the Farm Rio Sale Mindfully

Farm Rio is currently running a sale on sale, offering an extra 30% off sale styles with the code EXTRA30.

A few things to know before you shop:

• This is a limited selection of sale pieces
• The extra discount makes higher-ticket items much more approachable
• All sales are final, so this is best for pieces you’ve already had your eye on

Remember, this isn’t about filling a cart for the thrill of it. It’s about finally buying the piece you bookmarked months ago and couldn’t justify at full price.

Mindful Shopping Isn’t About Never Buying Anything

It’s about waiting. Choosing well. Knowing when the timing is right.

If Farm Rio has been on your radar as a sustainable fashion brand worth investing in, this is one of the rare moments when the quality, values, and pricing actually align in your favor.

No urgency language. No pressure. Just a genuinely good opportunity. We love to see it!