Category: Advertising & Marketing
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How to Choose the Right Branding Company (and Avoid Getting Catfished by Canva Cowboys)
Putting on my elder millennial agency-badass hat for a sec to talk branding. After all, branding your business is a big deal. Picking the wrong branding agency or graphic designer can be painful, expensive, and just plain annoying. The truth is that not every designer excels at everything, and that’s…
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Celebrity and Influencer Skincare Is Annoying, But Dua Lipa Did It Right
Celebrity and influencer skincare lines often make me roll my eyes. Too many of these launches feel like cash grabs, with overhyped packaging, mediocre formulations, and a heavy dose of influencer marketing that overshadows quality. Overexposure is real, and most of these products are just noise in an already crowded beauty…
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People Don’t Buy Products, They Buy Feelings. Here’s 7 Ways to Integrate That Into Your Marketing Strategy
As a marketer, I get the ick watching creators and Canva cowboys sell high-ticket marketing courses that promise to change your life but barely scratch the surface. I have had friends and colleagues send me the material, and let’s just say the bar is low. In Hell, even. The truth…
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Why Color Still Matters: Creativity, Culture, and the Crisis of a Washed-Out World
After Pantone dropped Cloud Dancer, a shade I dubbed The Landlord Special, as the 2026 Color of the Year, I couldn’t shake the bigger question behind the disappointment: Why does color matter so much? And why does choosing the most forgettable white possible feel like a metaphor for where culture is right now? Color…
The Girl in Gucci Glasses 