Category: Sustainable Living

• Sustainable Living

  How Brands Use Marketing and Science to Get You to Buy More (From Someone Who’s Worked in Marketing for a Decade)

  I’m going to let you in on something. I’ve worked in marketing for over ten years. And when I was in grad school, that’s when it really clicked how much you can influence someone’s decision to buy something just by tweaking language. Not the product. Not the price. The words.…

  January 30, 2026
• Sustainable Living

  You Don’t Need Another Seasonal or Holiday Reusable Cup

  Every year, it happens. Holiday and seasonal themed reusable cups flood feeds and store shelves. Valentine’s. Spring. Summer. Fall. Winter holidays. Each one is marketed as cute, eco friendly, and somehow necessary. Major brands roll out colorways like clockwork. Pink or red versions of cups people already own are now…

  January 26, 2026
• Opinion Sustainable Living

  You Don’t Need Another Stanley, Owala, or Bear Cup

  

  Bestie, stop. Seriously, stop. You know you do not need yet another trending cup. Not the Stanley in a new color you somehow don’t already own. Not the limited edition Owala everyone on social is losing their minds over. Not the bear with a beanie that somehow sold out in…

  January 10, 2026
• Sustainable Living

  Sustainability Without Losing Your Mind

  Sustainability is everywhere right now, and honestly, our planet needs all the help it can get. The good news is that being sustainable isn’t about living in a cave or crying over every plastic bottle you own. It’s about small choices that actually add up over time. I’ve spent hours…

  August 12, 2023