As a girlypop with an extensive background in PR, I felt compelled to stray from my usual content in order to discuss something important: your digital footprint, especially when it comes to social media!

As a crucial tool in today’s digital landscape, social media has transformed the way we connect with audiences, build brand awareness, and shape public perceptions. With its vast reach and real-time engagement capabilities, social media has revolutionized the way we communicate and interact with others.

As someone who’s had the privilege of working in the industry, I’ve seen firsthand how social media can amplify a message, drive conversations, and foster meaningful connections. Whether it’s curating compelling content, monitoring online trends, or crafting strategic campaigns, social media is an indispensable part of our daily workflow, and lives — but sometimes we get a little bit too comfortable and forget all common sense.

We’ve all been there – scrolling through our feeds, laughing at a hilarious meme or feeling inspired by an empowering post. But sometimes, we forget that just because it’s online doesn’t mean it’s not real life. Case in point: a TikTok creator recently shared a video complaining about working while wearing their work uniform.

Can you see where this story is going?

Yeah, you guessed it – it was pretty obvious that this creator was going to get fired… and eventually, they did. I mean, who complains about their job in their work uniform?

Now, I’m not here to shame this creator (we’ve all had those moments, or at minimum, done something cringe online), but I wanted to use this as a teachable moment.

Here are some relatable tips to help you navigate the wild world of social media and keep your job in the process:

1. Keep Work Life Separate from Personal Life
   • Just like you wouldn’t post your boss’s email address online, don’t share your work drama or complaints. Trust me, it’s not worth the risk of getting fired. Especially in this economy.
2. Think Before You Post
   • Pause for a sec before hitting that publish button. Ask yourself: would I say this in person? Would my boss be okay with this? 
3. Know Your Audience
   • Remember who you’re sharing your content with. Are you posting for friends and family or trying to build a professional brand? Tailor your content accordingly.
4. Be Authentic, Not Overly Honest
   • Share your passions and interests, but don’t overshare. Keep some things private and leave the drama off the ‘gram. And please, don’t make passive aggressive posts about people. That’s so 2013.
5. Use Social Media as a Positive Outlet
   • Share inspiring stories, uplifting quotes, or behind-the-scenes peeks into your work life ifallowed. Most times, it’s okay to show off your personality while keeping it professional!
6. Remember the Internet is Forever
   • Although we are unprecedented times where digital archives are being deleted, RIP MTV News, for the average person, there’s no magic delete button. Assume whatever you post will be seen by your worst enemy, coworker, and most judgmental family member. And then ask yourself if you’d still post it. 

When you’re posting online, remember to utilize common sense. Posting personal content at work or in your work gear? Think twice before hitting that share button, because what’s intended as a casual post can quickly become a career ender.

So, there you have it – common sense tips to keep you employed and having fun on social media!

Much Love,

Your Millennial Big Sis