Every few months, social media decides who we are. One day we’re “coastal cowgirls,” the next we’re “clean girls,” and by the weekend, we’re being told to ditch our sneakers for kitten heels. Again.

But what if this season, we stop asking, “What’s on trend?”
And start asking, “Do I even like this?”

Spoiler alert: Your style doesn’t need to go viral to be valid.

Let’s Talk About Personal Style (Yes, Yours)

Personal style is more than just an outfit—it’s identity, self-expression, and a quiet (or not-so-quiet) rebellion against the pressure to conform. Finding or embracing your style isn’t just liberating—it’s sustainable, intentional, and actually pretty authentic.

And if you’ve already got a vibe? Own it. Repeat it. Reinvent it. Live in it.

Example? My Chloe wedges. Yes, those 2013 laser-cut Chloe wedges seen briefly in Sofia Coppola’s The Bling Ring. They’re still in great shape, super wearable, and I bring them out every spring like clockwork. They’re comfortable, nostalgic, and unapologetically me. Do they show up in trend reports? Not even a little. Do I care? Also not even a little.

Why Chasing Trends is Exhausting (and Harmful)

Fast fashion doesn’t just stress your wallet—it strains the planet. Overconsumption, microtrends, and the constant cycle of new-new-new isn’t just anxiety-inducing, it’s actively destructive.

Here’s the truth:

• Textile waste is piling up in landfills—most of it barely worn.
• Toxic dyes and fabric treatments are polluting ecosystems.
• Garment workers are being exploited for “affordable” fashion.
• Trend churn is making us feel like we’re always behind.

Following every viral “what shoes are we wearing this season?” moment isn’t just boring—it’s unsustainable.

The Power of Dressing for You

You don’t need a trend forecast—you need a mirror, a mood, and maybe a Pinterest board. Here’s how to tap into your personal style and help the planet while you’re at it:

5 Ways to Embrace Your Personal Style and Dress More Sustainably:

• Audit your closet – Keep what you love and actually wear.
• Repeat outfits – Because you’re not an Instagram feed.
• Thrift and vintage – Chic, eco, and full of character.
• Ditch the algorithm – Fashion isn’t one-size-fits-TikTok.
• Dress for your joy, not for likes – That’s real confidence.

Be Iconic, Not Identical

Fashion should be fun—not formulaic. If your closet feels like a revolving door of whatever the internet deems “in,” it’s time to take a breath. Style isn’t about approval—it’s about authenticity.

So keep your Chloe wedges. Keep your vibe. Keep your individuality.

“Style is a way to say who you are without having to speak.” – Rachel Zoe

Speak loudly. Dress boldly. Save the planet while you’re at it.