Category: Advice
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People Don’t Buy Products, They Buy Feelings. Here’s 7 Ways to Integrate That Into Your Marketing Strategy
As a marketer, I get the ick watching creators and Canva cowboys sell high-ticket marketing courses that promise to change your life but barely scratch the surface. I have had friends and colleagues send me the material, and let’s just say the bar is low. In Hell, even. The truth…
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Why Color Still Matters: Creativity, Culture, and the Crisis of a Washed-Out World
After Pantone dropped Cloud Dancer, a shade I dubbed The Landlord Special, as the 2026 Color of the Year, I couldn’t shake the bigger question behind the disappointment: Why does color matter so much? And why does choosing the most forgettable white possible feel like a metaphor for where culture is right now? Color…
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Single, Centered, and Unbothered: The Anti-Situationship Mindset
There’s a strange tension in modern singlehood. You’re either expected to broadcast your independence with the volume of an NFL halftime show, or quietly nurse the assumption that you’re secretly yearning for a plus-one. In between those two extremes sits the rest of us…people who are genuinely fine, building lives…
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Why Pantone’s Cloud Dancer Is the Most Disappointing Color of the Year Yet
Pantone has announced the 2026 Color of the Year, and it’s… PANTONE 11-4201. Also known as Cloud Dancer. A soft, airy white. Or as I like to call it, The Landlord Special. A color so subtle it practically disappears. And honestly? It’s a major letdown. Pantone frames Cloud Dancer as a “whisper…
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Get Free. Stay Free. A Year-End Reminder We All Need
As the year wraps itself up in glittery resolutions and we prepare for the inevitable influx of “new year, new me” nonsense, I’ve been doing my own annual sit-down with reality. No candles, no ritual baths, no curated moon-water manifestation nonsense, I mean the real reflection. The kind that feels…
The Girl in Gucci Glasses 