marketing insights
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People Don’t Buy Products, They Buy Feelings. Here’s 7 Ways to Integrate That Into Your Marketing Strategy
As a marketer, I get the ick watching creators and Canva cowboys sell high-ticket marketing courses that promise to change your life but barely scratch the surface. I have had friends and colleagues send me the material, and let’s just say the bar is low. In Hell, even. The truth is that marketing and advertising… Continue reading
advertising strategy, Aesop marketing, brand building, brand identity, brand storytelling, branding inspiration, consumer behavior, content strategy, customer experience, digital marketing strategy, emotion-driven marketing, emotional branding, experiential marketing, intentional marketing, luxury brand marketing, marketing for creatives, marketing insights, marketing psychology, modern marketing tips, ritual-based branding -
Why Color Still Matters: Creativity, Culture, and the Crisis of a Washed-Out World
After Pantone dropped Cloud Dancer, a shade I dubbed The Landlord Special, as the 2026 Color of the Year, I couldn’t shake the bigger question behind the disappointment: Why does color matter so much? And why does choosing the most forgettable white possible feel like a metaphor for where culture is right now? Color isn’t decoration. It’s communication. It’s… Continue reading
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