marketing psychology
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People Don’t Buy Products, They Buy Feelings. Here’s 7 Ways to Integrate That Into Your Marketing Strategy
As a marketer, I get the ick watching creators and Canva cowboys sell high-ticket marketing courses that promise to change your life but barely scratch the surface. I have had friends and colleagues send me the material, and let’s just say the bar is low. In Hell, even. The truth is that marketing and advertising… Continue reading
advertising strategy, Aesop marketing, brand building, brand identity, brand storytelling, branding inspiration, consumer behavior, content strategy, customer experience, digital marketing strategy, emotion-driven marketing, emotional branding, experiential marketing, intentional marketing, luxury brand marketing, marketing for creatives, marketing insights, marketing psychology, modern marketing tips, ritual-based branding -
Black Friday, Cyber Monday & the Chaos of Overconsumption: Why “On Sale” Doesn’t Mean You Need It
Another Black Friday, another Cyber Monday, another week of emails screaming “LAST CHANCE!” like the world will implode if you don’t buy a fourth air fryer. The internet turns into a digital Hunger Games arena, and suddenly we’re adding things to our carts we didn’t even know existed 48 hours ago. Hyper-consumerism is basically the Olympics of… Continue reading
avoiding impulse purchases, Black Friday, budgeting, clutter-free living, conscious consumerism, Cyber Monday, digital wellness, eco-conscious choices, eco-friendly lifestyle, Financial wellness, holiday shopping guide, hyper consumerism, intentional shopping, lifestyle blog, marketing psychology, mental health and money, mindful lifestyle, mindful spending, minimalism, online shopping habits, overconsumption, personal finance, shopping tips, slow living, smart shopping, sustainability, Sustainable Living