Career
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Celebrity and Influencer Skincare Is Annoying, But Dua Lipa Did It Right
Celebrity and influencer skincare lines often make me roll my eyes. Too many of these launches feel like cash grabs, with overhyped packaging, mediocre formulations, and a heavy dose of influencer marketing that overshadows quality. Overexposure is real, and most of these products are just noise in an already crowded beauty market. As someone who loves… Continue reading
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People Don’t Buy Products, They Buy Feelings. Here’s 7 Ways to Integrate That Into Your Marketing Strategy
As a marketer, I get the ick watching creators and Canva cowboys sell high-ticket marketing courses that promise to change your life but barely scratch the surface. I have had friends and colleagues send me the material, and let’s just say the bar is low. In Hell, even. The truth is that marketing and advertising… Continue reading
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Why Color Still Matters: Creativity, Culture, and the Crisis of a Washed-Out World
After Pantone dropped Cloud Dancer, a shade I dubbed The Landlord Special, as the 2026 Color of the Year, I couldn’t shake the bigger question behind the disappointment: Why does color matter so much? And why does choosing the most forgettable white possible feel like a metaphor for where culture is right now? Color isn’t decoration. It’s communication. It’s… Continue reading
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What They Don’t Tell You About a Career in Advertising (And What You Should Know)
Thinking about a career in advertising? It’s not just about glamour and rubbing elbows with celebrities—it’s a fast-paced, high-pressure industry that will challenge you every step of the way. Here’s what you really need to know about stepping into advertising, from managing late nights to collaborating with eccentric bosses. With over a decade of experience,… Continue reading
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