The Girl in Gucci Glasses

Your Unfiltered Guide to Relationships, Fashion, and Wellness

branding

May 30, 2026

Everyone Wants The Cheat Code

raw, reflective essay on how people mistake mentorship for access, and success for information. Drawing from experience in branding and creative work, it explores why everyone wants the “cheat code” but no one wants the process that creates real outcomes. Continue reading

Career

agency life, branding, business, business advice, Creative Industry, creative process, entrepreneurship, Graphic Design, mentorship, mindset shift, modern work culture, online business, Personal Development, productivity, small business, social media business, startup culture, success mindset, work ethic
January 4, 2026

On Losing Sprinkles and Why It Feels Like the End of an Era

Pour one out or lick the frosting knife for Sprinkles Cupcakes. The OG designer cupcake empire. The place that made paying $5 for a tiny cake feel aspirational instead of unhinged. Closed. Finito. Crumbs on the counter. Employees jobless and without a severance. And yes, businesses close all the time. That’s capitalism, baby. But what… Continue reading

Opinion

advertising, brand strategy, branding, business commentary, consumer brands, cultural relevance, DTC brands, experiential marketing, food marketing, founder stories, modern capitalism, nostalgia marketing, private equity, retail experience, sprinkles, sprinkles cupcake, startup culture
December 31, 2025

How to Choose the Right Branding Company (and Avoid Getting Catfished by Canva Cowboys)

Putting on my elder millennial agency-badass hat for a sec to talk branding. After all, branding your business is a big deal. Picking the wrong branding agency or graphic designer can be painful, expensive, and just plain annoying. The truth is that not every designer excels at everything, and that’s okay. Just like tattoo artists,… Continue reading

Advertising & Marketing

Advice, BBB rating, brand design, brand guidelines, brand identity, brand strategy, branding, branding agency, branding company, business tips, choosing a designer, contract tips, creative agency, design portfolio, design scams, graphic design tips, hiring creatives, how to hire a designer, marketing tips, revision process, small business branding

About Me

Hi bestie! I’m Jasmine, the girl behind The Girl in Gucci Glasses. I grew up mostly in Europe as a military brat, which gave me a love for people, different cultures, and seeing life from more than one perspective. A health scare in 2019 also taught me not to spend so much time worrying about the little things or waiting for the “right” moment. So I talk about dating, style, getting older, ambition, and whatever else I’m figuring out along the way. I’ll tell you what I think, share what I’m learning, and hopefully make you feel a little less alone in your own messy middle. Come hang out. There’s always room for one more.

branding

Everyone Wants The Cheat Code

On Losing Sprinkles and Why It Feels Like the End of an Era

How to Choose the Right Branding Company (and Avoid Getting Catfished by Canva Cowboys)