The Girl in Gucci Glasses

Your Unfiltered Guide to Relationships, Fashion, and Wellness

retail experience

January 4, 2026

On Losing Sprinkles and Why It Feels Like the End of an Era

Pour one out or lick the frosting knife for Sprinkles Cupcakes. The OG designer cupcake empire. The place that made paying $5 for a tiny cake feel aspirational instead of unhinged. Closed. Finito. Crumbs on the counter. Employees jobless and without a severance. And yes, businesses close all the time. That’s capitalism, baby. But what… Continue reading

Opinion

advertising, brand strategy, branding, business commentary, consumer brands, cultural relevance, DTC brands, experiential marketing, food marketing, founder stories, modern capitalism, nostalgia marketing, private equity, retail experience, sprinkles, sprinkles cupcake, startup culture

About Me

Hi bestie! I’m Jasmine, the girl behind The Girl in Gucci Glasses. I grew up mostly in Europe as a military brat, which gave me a love for people, different cultures, and seeing life from more than one perspective. A health scare in 2019 also taught me not to spend so much time worrying about the little things or waiting for the “right” moment. So I talk about dating, style, getting older, ambition, and whatever else I’m figuring out along the way. I’ll tell you what I think, share what I’m learning, and hopefully make you feel a little less alone in your own messy middle. Come hang out. There’s always room for one more.

retail experience

On Losing Sprinkles and Why It Feels Like the End of an Era