digital marketing
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Is Digital Advertising Killing Human Experience?
Yes. And I say this as an advertiser.I understand advertising. I understand why it exists, how it funds free content and services, why brands want to reach people when they’re already engaged, and why every company is looking for another revenue stream. I actually like good advertising. I like a smart campaign, beautiful art direction,… Continue reading
ad fatigue, ad overload, advertising, advertising ethics, advertising industry, advertising trends, attention economy, authentic marketing, brand strategy, consumer behavior, consumer culture, consumer experience, customer engagement, customer experience, digital advertising, digital marketing, human experience, intrusive advertising, marketing, marketing strategy, marketing trends, media consumption, modern advertising, monetization, online advertising, retail apps, social media advertising, targeted advertising, technology and culture, user experience -
Why We’re Obsessed With “Authenticity” but Still Bow to the Algorithm
We all swear we want authenticity.We want the messy bathroom counter, the half-finished thought, the person who talks like a human and not a billboard. We want real stories, real emotions, real people…preferably filmed in terrible lighting with a cracked iPhone. And yet… the minute we open our apps?We fall right into the algorithm’s arms like it’s… Continue reading
algorithm, attention economy, attention economy burnout, authenticity, content creation, content strategy, creator economy, curated authenticity, digital culture, digital identity, digital marketing, digital storytelling, human behavior online, influencer culture, Instagram culture, media literacy, media psychology, modern internet culture, online authenticity, online behavior, platform algorithms, scrolling culture, social media trends, tech and society, tiktok trends, viral content, virality